BRAND ASSETS AND GUIDELINES
Infuse your assets with our vision and values
All the resources you need to craft INFUSE-branded communications with precision
Clear space
Maintaining sufficient clear space around the logo is essential to ensure it stands out from surrounding elements and is easily legible and identifiable. For this, utilise the dimensions of the letter U from the logo as a reference:
Logo usage on dark backgrounds
For applications over dark backgrounds that would render the logo illegible, please utilise the versions overlaid on a white box featuring our signature slant.
Logotype Dont’s
Avoid the following modifications to the logo:
Do not recolour
Do not change the order of elements
Do not use outlines
Do not make negative versions
Do not tilt or angle
Do not scale/stretch disproportionately
Do not apply drop shadows and effects
Do not remove any elements
The Brand
We are INFUSE (always uppercase):
Infuse
infuse
inFUSE
INFUSEmedia
InfuseMedia
This also applies to our website URL, with the only exception being in email addresses:
Colour palette
Main Colours
These colours serve as the primary visual identifiers of our communications. Their use is suggested for larger elements, such as backgrounds.
Accent Colours
These secondary colours serve to accent and provide contrast to the main colours above. For example, Jaffa can be used to emphasise key information, while Midnight can give text a more polished look than full black.
Greyscale Colours
In addition to core and secondary colours, INFUSE also utilises monochrome and greyscale shades. This is to create stylish and appealing contrasts and definitions throughout designs, while on a more subconscious level it functions to create feelings of strength and intensity.
Fonts
Primary typeface
ASAP
The standard font utilised in INFUSE communications is ASAP and its varying weights—black, bold, semibold, medium, regular, italic, etc.:
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 - = ( ) . , ? ! @ # % | [ ] \ /
Alternative typeface
Arial
*In case the ASAP font family is unavailable, please utilise Arial as the standard font.
Contact information & social media profiles
Salisbury House, 29 Finsbury Circus London EC2M 5SQ
About INFUSE
Demand Excellence Delivered
We are INFUSE, a global B2B demand and revenue marketing performance company.
At the heart of INFUSE is a demand engine powered by data: first-party buying groups, deep intent signals, and exclusive competitor and market intelligence insights. This AI-driven demand engine ensures precision targeting across in-market buyer and account profiles to drive qualified interest. Omnichannel outreach and INFUSE-exclusive marketing programs identify and engage prospective buying groups throughout their journey.
To optimise your investment and deliver on your lead-to-revenue performance goals, INFUSE demand generation tools and professionals are available in over 75 countries across all time zones. We proudly work with industry-leading brands such as VMware, ServiceNow, Google, AWS, Microsoft, Palo Alto Networks, and many others.
Our services include:
- Demand generation and activation
- Content creation and optimisation
- Brand-to-demand programs
- Channel and partner programs
- Premium targeted display
- And more
The provided assets must only be utilised in their most recent iterations, as available on this page, according to the presented guidelines, and without any modifications except for those expressly permitted according to the text above. In all uses of our brand assets, the relationship between your company and INFUSE must be made clear.
For any further information concerning the use of our brand assets, contact our Legal department at legal@infuse.com.