# INFUSE --- ## Pages - [BRAND ASSETS AND GUIDELINES](https://sg.infuse.com/brand-resources/): Brand | INFUSE - [The INFUSE Difference](https://sg.infuse.com/difference/): Discover the INFUSE difference in B2B demand generation: dark funnel identification, buying group intelligence, research-backed strategies for revenue growth. - [Pricing](https://sg.infuse.com/pricing/): Explore custom demand generation pricing tailored to your objectives. INFUSE includes proprietary technology, 24/5 support, and real-time analytics with no subscription fees. - [INFUSE Technology](https://sg.infuse.com/infuse-technology/): INFUSE proprietary technology identifies complete buying groups, optimises campaigns in real time, and proves ROI with precision analytics. No subscription fees. - [B2B Demand Generation Vendors](https://sg.infuse.com/demand-generation-vendor-comparison/): Compare 7 top leading B2B demand generation vendors by audience reach, technology, pricing, and global capabilities. INFUSE includes proprietary technology with no subscription fees. - [Programs](https://sg.infuse.com/programs/): Explore INFUSE's proven B2B demand programs: multichannel, intent-driven, strategic, and account-based solutions. Drive qualified pipeline with expert-led campaigns. - [Partner Ecosystem](https://sg.infuse.com/partnerships/): Join the INFUSE Partner Ecosystem. Driving You Toward Superior Demand Outcomes. - [What We Do](https://sg.infuse.com/what-we-do/): Learn how INFUSE's unified demand engine transforms B2B marketing through buyer-first activation, AI-driven intelligence, and complete buying group engagement. - [OUR CLIENTS](https://sg.infuse.com/who-we-serve/): INFUSE provides data-driven B2B marketing solutions for a wide range of industries. Learn how we can help you achieve your business goals. - [Cookie Policy](https://sg.infuse.com/cookie-policy/): INFUSE values and respects the privacy of your personal information, and as such we have taken numerous exhaustive measures to safely and securely process and store your personal information. - [Terms and Conditions](https://sg.infuse.com/terms-and-conditions/): The following Terms & Conditions constitute a Client/User Agreement between Aqility, Inc. (d/b/a INFUSE), its subsidiaries, affiliates, (together “INFUSE Media”) and yourself as User and/or Client of Infuse website and its services. - [INFUSE Vulnerability Disclosure Program](https://sg.infuse.com/vdp/): INFUSE, Inc. is committed to maintaining the security and privacy of our systems, data, and users. We recognize the importance of cybersecurity and welcome responsible vulnerability reporting that can help us enhance our security posture. - [Insights](https://sg.infuse.com/insight/): INFUSE Insights deliver the thought leadership, knowledge, and data to help sales and marketing professionals make informed decisions. - [Reviews and Accolades](https://sg.infuse.com/about/reviews-and-accolades/): Inc. named us as a Power Partner in their list of best B2B companies. According to Inc., Power Partners “deliver quality results on time, on budget, every time”. - [Privacy Policy](https://sg.infuse.com/privacy-policy/): INFUSE is a fully integrated, data-fueled demand generation engine designed to help B2B organizations drive qualified interest. We leverage our own proprietary content marketing engine, fueled by data-driven demand generation tactics and a global database of 252M+ B2B profiles in 35+ verticals to reach target audiences with precision and scale. - [Our Story](https://sg.infuse.com/about/our-story/): Discover the story behind INFUSE - the trailblazing digital marketing agency disrupting the industry. Get inspired by our mission to drive your business forward. - [Our Team](https://sg.infuse.com/about/our-team/): EMPOWER YOUR SUCCESS WITH DEMAND GENERATION EXPERTISE. As a founder-led company, we are focused on empowering our clients’ demand outcomes with innovative, big-picture ideas and proven, performance-driven strategies and solutions. - [About](https://sg.infuse.com/about/): Ready to revolutionize your B2B marketing strategy? INFUSE offers cutting-edge solutions that deliver results. Visit us now to learn more! - [Join Us](https://sg.infuse.com/about/join-us/): At INFUSE, we're seeking talented professionals who are passionate about digital marketing. Join our team and take your career to the next level! - [Audiences](https://sg.infuse.com/audiences/): INFUSE: The Key to Unlocking Your Target Audience. Discover our data-driven solutions and reach the customers who matter most. - [Glossary](https://sg.infuse.com/glossary/): Glossary | INFUSE - [Contact Us](https://sg.infuse.com/contact/): Whether you need demand generation, account-based marketing, or other solutions, INFUSE has you covered. Contact us now to learn more! - [Demand EXCELLENCE Delivered](https://sg.infuse.com/): INFUSE delivers buyer-first demand generation that accelerates pipeline velocity. Identify buying groups, engage across channels, and drive measurable ROI. --- ## Posts --- ## Glossary - [Demand Generation](https://sg.infuse.com/glossary/demand-generation/): Marketing activities aimed at creating interest and engagement and driving demand for a product or service.. - [Market Segmentation](https://sg.infuse.com/glossary/market-segmentation/): Market segmentation refers to the process of dividing a broad target market into smaller, more manageable groups, based on shared characteristics, such as. - [Market Segment](https://sg.infuse.com/glossary/market-segment/): A market segment is a group of leads, prospects, or clients who share the same characteristics and needs, and are therefore likely to respond to a. - [A/B Testing](https://sg.infuse.com/glossary/a-b-testing/): A/B testing is a popular method of comparing two versions of a website, email, advertisement, or other marketing assets to determine which one performs. - [Email Marketing](https://sg.infuse.com/glossary/email-marketing/): Email marketing is a form of digital marketing that involves sending promotional or informative messages to a targeted audience through email.. - [B2B Buyer Journey](https://sg.infuse.com/glossary/b2b-buyer-journey/): A B2B (business-to-business) buyer journey refers to the process that a business client goes through to research, evaluate, and ultimately make a purchase. - [Email Automation](https://sg.infuse.com/glossary/email-automation/): Email automation is the use of software to automatically send targeted and personalised emails to clients and leads, based on predefined workflows and. - [Client Centricity](https://sg.infuse.com/glossary/client-centricity/): Client centricity is a business strategy that prioritises the needs, wants, and preferences of clients in every aspect of an organisation's operations.. - [Lead Nurturing](https://sg.infuse.com/glossary/lead-nurturing/): Lead nurturing is the process of building relationships with potential clients by providing them with relevant and valuable information that helps them. - [Email Nurturing](https://sg.infuse.com/glossary/email-nurturing/): Email nurturing involves sending relevant and personalised emails to prospects at different stages of the sales funnel to establish trust and build. - [Inbound Marketing](https://sg.infuse.com/glossary/inbound-marketing/): Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests. - [Lead Follow-Up](https://sg.infuse.com/glossary/lead-follow-up/): Lead follow-up refers to the process of reaching out to leads who have shown interest in a product but have not yet committed to making a purchase, or have. - [Lead Qualification](https://sg.infuse.com/glossary/lead-qualification/): Lead qualification is the process of evaluating leads based on certain criteria, such as their level of interest, budget, and authority, to determine their. - [Omnichannel Marketing](https://sg.infuse.com/glossary/omnichannel-marketing/): Omnichannel marketing is a marketing approach that focuses on providing a seamless and consistent experience for clients and prospects across all channels. - [Mid Funnel Marketing](https://sg.infuse.com/glossary/mid-funnel-marketing/): Mid funnel marketing is the process of guiding potential clients through the consideration phase of the buying journey.. - [Outbound Marketing](https://sg.infuse.com/glossary/outbound-marketing/): Outbound marketing, also known as traditional marketing or interruption marketing, is a promotional strategy employed by businesses to reach out and engage. - [Content Marketing](https://sg.infuse.com/glossary/content-marketing/): Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract and engage prospects, as well as retain. - [Performance Marketing](https://sg.infuse.com/glossary/performance-marketing/): Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimise marketing efforts. - [Content Marketing Funnel](https://sg.infuse.com/glossary/content-marketing-funnel/): The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer's journey.. - [Thought Leadership](https://sg.infuse.com/glossary/thought-leadership/): Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge.. - [Content Syndication](https://sg.infuse.com/glossary/content-syndication/): Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order. - [Call to Action (CTA)](https://sg.infuse.com/glossary/call-to-action-cta/): A call-to-action (CTA) is a marketing technique used to prompt an immediate response from potential clients.. - [Client Acquisition Cost (CAC)](https://sg.infuse.com/glossary/client-acquisition-cost-cac/): The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects.. - [Gamification](https://sg.infuse.com/glossary/gamification/): Gamification is the use of game design principles and mechanics in non-game contexts to increase the engagement, motivation, and participation of prospects. - [Lead Magnet](https://sg.infuse.com/glossary/lead-magnet/): A lead magnet is a valuable offer or piece of content that companies use to attract potential clients and capture their contact information, such as an. - [Client Churn Rate (CCR)](https://sg.infuse.com/glossary/client-churn-rate-ccr/): Client churn rate is a measure of the percentage of clients that discontinue their association with a business over a specified time period. This metric is an essential measure for any business that wants to maintain and grow a loyal client base. - [Cost Per Acquisition/Cost Per Action (CPA)](https://sg.infuse.com/glossary/cost-per-acquisition-cost-per-action-cpa/): Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client.. - [Data-Driven Marketing](https://sg.infuse.com/glossary/data-driven-marketing/): Data-driven marketing is a strategy that uses data analysis to inform and optimise marketing activities, from identifying target audiences to selecting the. - [Lifetime Value to Client Acquisition Cost (LTV:CAC)](https://sg.infuse.com/glossary/lifetime-value-to-client-acquisition-cost-ltvcac/): Lifetime Value to Client Acquisition Cost (LTV:CAC) is a metric used by businesses to determine the ratio between the amount of revenue generated from a. - [Predictive Analytics](https://sg.infuse.com/glossary/predictive-analytics/): Predictive analytics is an advanced analytical technique that leverages historical and real-time data to generate valuable insights, anticipate future. - [Return on Investment (ROI)](https://sg.infuse.com/glossary/return-on-investment-roi/): Return on investment (ROI) is a performance metric used to evaluate the financial success of an investment—such as a marketing campaign.. - [Sales and Marketing Alignment](https://sg.infuse.com/glossary/sales-and-marketing-alignment/): Sales and marketing alignment is a strategic approach that aims to foster a harmonious and collaborative relationship between the sales and marketing teams. - [Top of Funnel (TOFU)](https://sg.infuse.com/glossary/top-of-funnel-tofu/): The top of funnel (TOFU), also known as the awareness stage, is the first step in the buyer's journey.. - [Middle of Funnel (MOFU)](https://sg.infuse.com/glossary/middle-of-funnel-mofu/): The middle of funnel (MOFU) stage is the second step of the traditional three-part sales funnel process.. - [Bottom of Funnel (BOFU)](https://sg.infuse.com/glossary/sales-funnel/bottom-of-funnel-bofu/): Bottom of Funnel (BOFU) refers to the final stage of the sales funnel, where a prospect has shown intent to make a purchase and is close to becoming a. - [Buyer's Journey](https://sg.infuse.com/glossary/buyers-journey/): The buyer's journey is a fundamental concept in B2B marketing that describes the process prospects go through before making a purchase.. - [Lead Funnel](https://sg.infuse.com/glossary/lead-funnel/): The lead funnel, also known as the sales funnel, is a metaphorical representation of the buyer’s journey of leads, from initial awareness of a product to. - [Marketing Qualified Account (MQA)](https://sg.infuse.com/glossary/marketing-qualified-account-mqa/): Marketing Qualified Accounts (MQAs) are businesses or organisations that have been identified as having a higher likelihood of becoming a client based on. - [Multichannel Marketing](https://sg.infuse.com/glossary/multichannel-marketing/): Multichannel marketing is a strategy that uses a variety of channels, both online and offline, such as email, social media, search engine marketing,. - [Native Advertising](https://sg.infuse.com/glossary/native-advertising/): Native advertising is a type of advertising that blends seamlessly into the editorial content of a website or social media platform.. - [Paid Media](https://sg.infuse.com/glossary/paid-media/): Paid media refers to a strategic marketing approach that involves the utilisation of various paid advertising channels to promote products, services, or. - [Paid Social](https://sg.infuse.com/glossary/paid-social/): Paid social, a strategic approach to digital advertising, revolves around utilising paid social media platforms to promote and engage with a client's. - [Product Marketing](https://sg.infuse.com/glossary/product-marketing/): Product marketing is a strategy that focuses on promoting and positioning a product or service in the market.. - [Programmatic Display](https://sg.infuse.com/glossary/programmatic-display/): Programmatic marketing refers to digital marketing initiatives that leverage the automated buying and selling of digital advertising space, on platforms. - [Qualified Lead](https://sg.infuse.com/glossary/qualified-lead/): A qualified lead is a prospect who has been evaluated and determined to have a higher probability of converting into a paying client.. - [Relationship Marketing (H2H)](https://sg.infuse.com/glossary/relationship-marketing-h2h/): Relationship marketing, often referred to as human-to-human (H2H) marketing, is a marketing strategy that emphasises the importance of building strong,. - [Relationship Funnel](https://sg.infuse.com/glossary/relationship-funnel/): The relationship funnel, also referred to as the client relationship funnel or CRM funnel, illustrates the buyer’s journey from the initial awareness. - [Recession Marketing](https://sg.infuse.com/glossary/recession-marketing/): Recession marketing refers to strategies and tactics applied during an economic downturn to help businesses navigate unfavourable economic conditions while. - [Revenue Operations (RevOps)](https://sg.infuse.com/glossary/revenue-operations-revops/): Revenue Operations, often referred to as RevOps, is an innovative approach to business operations that focuses on driving client-centric growth and. - [Sales Development Representative (SDR)](https://sg.infuse.com/glossary/sales-development-representative-sdr/): A Sales Development Representative (SDR) is a key role within the sales department of an organisation.. - [Sales Enablement](https://sg.infuse.com/glossary/sales-enablement/): Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and. - [Sales Follow-Up](https://sg.infuse.com/glossary/sales-follow-up/): Sales follow-up is a crucial aspect of the sales process that involves engaging clients after an interaction to foster relationships, address concerns, and. - [Sales Qualified Lead (SQL)](https://sg.infuse.com/glossary/sales-qualified-lead-sql/): A Sales Qualified Lead (SQL), commonly referred to as an SQL, signifies a lead who has progressed through the lead qualification process, displaying a high. - [Service Level Agreement (SLA)](https://sg.infuse.com/glossary/service-level-agreement-sla/): A service level agreement (SLA) is a contractual agreement between a service provider and a client, outlining the specific parameters and expectations for. - [Social Media Analytics](https://sg.infuse.com/glossary/social-media-analytics/): Social media analytics involves tracking and measuring metrics such as engagement, reach, impressions, conversions, and general sentiment across social. - [Social Media Marketing (SMM)](https://sg.infuse.com/glossary/social-media-marketing-smm/): Social media marketing (SMM) involves leveraging social media platforms such as Facebook, Instagram, and LinkedIn to create and share content, grow and. - [Software as a Service (SaaS)](https://sg.infuse.com/glossary/software-as-a-service-saas/): Software as a Service (SaaS) is a software delivery model wherein applications are hosted and maintained by a service provider.. - [Targeted Display](https://sg.infuse.com/glossary/targeted-display/): Targeted display, also known as programmatic advertising, is a digital marketing approach that utilises advanced technology and data-driven algorithms to. - [User Experience (UX)](https://sg.infuse.com/glossary/user-experience-ux/): User Experience (UX) refers to the overall experience of users with a product or service, particularly in terms of usability and accessibility.. - [Unique Value Proposition (UVP)](https://sg.infuse.com/glossary/unique-value-proposition-uvp/): A unique value proposition (UVP) represents the distinct value that sets a product or service apart from competitors.. - [Account Based Marketing (ABM)](https://sg.infuse.com/glossary/account-based-marketing-abm/): Account Based Marketing (ABM) is a strategic approach that focuses on targeting high-value accounts with personalised and tailored marketing campaigns.. - [ABM Program](https://sg.infuse.com/glossary/abm-program/): An Account Based Marketing (ABM) program is a strategic approach that focuses on identifying and targeting high-value accounts or clients with personalised. - [Mobile Marketing](https://sg.infuse.com/glossary/mobile-marketing/): Mobile marketing is a digital marketing strategy that utilises mobile devices, such as smartphones and tablets, to reach and engage prospects.. - [ABM Campaign](https://sg.infuse.com/glossary/abm-campaign/): An ABM (Account Based Marketing) campaign is a targeted marketing strategy that focuses on building relationships and driving engagement with specific. - [Account Based Advertising](https://sg.infuse.com/glossary/account-based-advertising/): Account based advertising (ABA) is a B2B marketing strategy that targets specific high-value accounts by tailoring personalised messages and content.. - [Channel Marketing](https://sg.infuse.com/glossary/channel-marketing/): Channel marketing encompasses the various tactics and strategies brands use to reach their target audience through different channels.. - [Lead Generation Tactics](https://sg.infuse.com/glossary/lead-generation-tactics/): Lead generation tactics are the strategies and techniques businesses use to attract potential clients and motivate them to indicate interest in their. - [Marketing Channel](https://sg.infuse.com/glossary/marketing-channel/): Marketing channels, also known as distribution channels, are the paths through which goods and services move from a provider to a client.. - [Marketing Funnel](https://sg.infuse.com/glossary/marketing-funnel/): A marketing funnel, also known as a sales funnel, is a visual representation of the process a business uses to attract and convert prospects into paying. - [Marketing Leads](https://sg.infuse.com/glossary/marketing-leads/): Marketing leads are potential clients who have shown interest in a company's products or services.. - [Marketing Qualified Lead (MQL)](https://sg.infuse.com/glossary/marketing-qualified-lead-mql/): Marketing Qualified Leads (MQLs) are potential clients who have demonstrated a certain level of interest in a company's product or service based on their. - [Consideration Phase](https://sg.infuse.com/glossary/consideration-phase/): The consideration phase refers to the second stage of the buyer's journey, where potential clients are actively evaluating different solutions to their. - [Customer Experience (CX)](https://sg.infuse.com/glossary/customer-experience-cx/): Customer experience (CX) refers to the overall perception customers (or clients) have of a company, brand, or organisation based on every interaction they. - [Dark Funnel](https://sg.infuse.com/glossary/dark-funnel/): The dark funnel collates the anonymous and untraceable online behaviour of potential leads, with strategies and tactics used to track and engage with them. - [Earned Media Strategy](https://sg.infuse.com/glossary/earned-media-strategy/): An earned media strategy is a marketing approach focused on obtaining publicity and brand awareness through non-paid promotional efforts.. - [Event Marketing](https://sg.infuse.com/glossary/event-marketing/): Event marketing refers to the practice of promoting a brand, product or service through in-person or virtual events, such as trade shows, conferences,. - [Inbound Leads](https://sg.infuse.com/glossary/inbound-leads/): What is inbound marketing? This approach focuses on building trust and establishing strong relationships with clients by providing them with relevant and helpful information, rather than simply promoting products. - [Influencer Marketing](https://sg.infuse.com/glossary/influencer-marketing/): Influencer marketing refers to the practice of a brand leveraging popular individuals to promote products or services to their followers on social media or. - [Lead Distribution](https://sg.infuse.com/glossary/lead-distribution/): Lead distribution refers to the process of assigning leads to different sales representatives or teams based on criteria such as geography, industry, or. - [Marketing Development Funds (MDF)](https://sg.infuse.com/glossary/marketing-development-funds-mdf/): Marketing development funds (MDF) are a type of funding offered by companies (commonly manufacturers) to their partners (commonly vendors) for the purpose. - [Account Based Experience (ABX)](https://sg.infuse.com/glossary/account-based-experience-abx/): ABX, an acronym for Account Based Experience, is a form of account based marketing that strives to deliver a remarkable, personalised experience to. - [Buyer Intent](https://sg.infuse.com/glossary/buyer-intent/): Buyer intent refers to the mindset of a potential prospect when they are actively looking to make a purchase.. - [High Intent](https://sg.infuse.com/glossary/high-intent/): High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a. - [Intent Data](https://sg.infuse.com/glossary/intent-data/): Intent data refers to the information that is collected about a client's online behaviour, which is then analysed to determine their buying intent.. - [Intent Signals](https://sg.infuse.com/glossary/intent-signals/): In marketing, intent signals refer to the actions, behaviours, and data that suggest a lead or potential client is interested in a brand and its offerings.. - [Triple Intent](https://sg.infuse.com/glossary/triple-intent/): Triple intent is a term used in B2B marketing to describe the convergence of three critical factors: account fit, buying intent, and content engagement.. - [B2B Marketing](https://sg.infuse.com/glossary/b2b-marketing/): B2B (business-to-business) marketing refers to marketing initiatives conducted by businesses that sell their products or services to other businesses,. - [Lead Scoring](https://sg.infuse.com/glossary/lead-scoring/): Lead scoring refers to the process of evaluating and ranking leads according to their positioning in the sales funnel and their perceived value for the. - [Lead Conversion](https://sg.infuse.com/glossary/lead-conversion/): Lead conversion refers to the process of turning a potential customer, or lead, into a paying client, by guiding them through the sales funnel and. - [Buyer Persona](https://sg.infuse.com/glossary/buyer-persona/): A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and. - [Personalisation](https://sg.infuse.com/glossary/personalisation/): When adopted for marketing, personalisation refers to the development of customised experiences for individual users.. - [Demographics](https://sg.infuse.com/glossary/demographics/): Demographics consist of a set of several static traits shared by a population, such as annual income, age, education level, marital status, occupation, and. - [Firmographics](https://sg.infuse.com/glossary/firmographics/): Firmographics refer to a set of characteristics employed to describe a certain business, comprehending, for instance, aspects such as yearly revenue,. - [Ideal Client Profile (ICP)](https://sg.infuse.com/glossary/ideal-client-profile-icp/): An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service.. - [Market Research](https://sg.infuse.com/glossary/market-research/): Market research refers to the process of gathering and analysing data about a specific market, industry, or product.. - [Psychographic Market Segmentation](https://sg.infuse.com/glossary/psychographic-market-segmentation/): Psychographic market segmentation (a.k.a. psychographics) is a strategy that involves dividing a target market into smaller segments based on target. - [Technographics](https://sg.infuse.com/glossary/technographics/): Technographics refers to the collection and analysis of data related to the technologies, software, and digital tools used by individuals and. - [Lead Database](https://sg.infuse.com/glossary/lead-database/): A lead database is an organised collection of information on your generated leads, containing data such as their contact details, demographic. - [Lead Generation](https://sg.infuse.com/glossary/lead-generation/): Lead generation is the process of identifying and attracting potential clients for a business's products or services.. - [Lead Generation Marketing](https://sg.infuse.com/glossary/lead-generation-marketing/): Lead generation marketing is the process of identifying and cultivating potential clients for a business.. - [Lead Generation Strategy](https://sg.infuse.com/glossary/lead-generation-strategy/): A lead generation strategy is a set of tactics and processes used to identify prospects and gather information about them in order to nurture relationships. --- ## insight - [The Buyer-Led GTM Framework: How to Accelerate Buyer Confidence](https://sg.infuse.com/insight/buyer-led-gtm-how-to-accelerate-b2b-buyer-confidence/) - [Discoverability-to-Revenue: Building Trust in 
an AI-Enabled Era](https://sg.infuse.com/insight/discoverability-to-revenue-building-trust-buyer-ai-era/) - [The AI Implementation Handbook for B2B GTM in 2026](https://sg.infuse.com/insight/ai-implementation-handbook-for-b2b-gtm-in-2026/) - [INFUSE and Sendoso Partner to Amplify Buyer Engagement with Intelligent Gifting](https://sg.infuse.com/insight/infuse-sendoso-global-buyer-engagement/): Discover how INFUSE and Sendoso are transforming buyer engagement through datadriven demand generation and intelligent gifting worldwide. - [INFUSE Named 2025 6sense Breakthrough Award Winner](https://sg.infuse.com/insight/infuse-6sense-technology-partner-of-the-year-2025/): INFUSE named 6sense Technology Partner of the Year at 2025 Breakthrough Awards. Global demand generation leader recognised for precision activation and measurable growth outcomes. - [INFUSE Recognised as a 2025 Inc. Power Partner Award Winner](https://sg.infuse.com/insight/infuse-power-partner-2025-winner/): Discover how INFUSE earned its second Inc. Power Partner Award and 11th Inc. list placement by helping clients navigate complex growth challenges through data-driven demand generation. - [6 Ways to Revolutionise Your B2B Digital Experience](https://sg.infuse.com/insight/6-ways-to-revolutionise-your-b2b-digital-experience/): Executive summary: Many B2B organisations face difficulties meeting modern buyer expectations due to fragmented journeys, outdated UX, and impersonal. - [6 Steps to Engaging Your Defensive Buying Groups](https://sg.infuse.com/insight/6-steps-engaging-defensive-buying-groups/): Executive summary Modern B2B purchases are no longer made by individuals but by complex, risk-averse buying groups. To help marketing and sales leaders. - [Why Demand Generation Generates Better ROI than Lead Lists](https://sg.infuse.com/insight/why-demand-generation-generates-better-roi-than-lead-lists/): Executive summary The shift to buyer-controlled journeys has made generic outreach to cold leads both ineffective and expensive. Demand generation delivers. - [What Is the Future of Partner Marketing?](https://sg.infuse.com/insight/channel-partner-marketing/): Explore the possibilities the future holds for channel partner marketing from the perspective of industry experts. - [From Black Swan to Bottom Line: Check Point’s Hybrid ABM Pivot](https://sg.infuse.com/insight/check-point-hybrid-abm-pivot/): SESSION OVERVIEW: In this session, Check Point, INFUSE, and Trendemon unpack the shift from traditional Account-Based Marketing (ABM) to a more hybrid. - [The Dangers of Only Focusing on Bottom of Funnel Prospects](https://sg.infuse.com/insight/the-dangers-of-only-focusing-on-bottom-of-funnel-leads/): Discover the biggest risks of only focusing on bottom-of-funnel prospects instead of implementing a more holistic, full-funnel demand generation strategy that recognizes entire buyer groups. - [How to Collaborate to Drive Growth: Aligning Media Planners and Owners](https://sg.infuse.com/insight/how-to-collaborate-to-drive-growth-aligning-media-planners-and-owners/): Executive summary To drive sustainable growth, B2B agencies must bridge the gap between media planners and agency owners through structured collaboration. - [5 Steps to Orchestrate Marketing Channels for Demand Generation](https://sg.infuse.com/insight/5-steps-orchestrate-marketing-channels-demand-generation/): Drive demand and buyer engagement through high-performing B2B marketing channel strategies.. - [6 Reasons Why Your Demand Generation Strategy is Not Performing and How to Fix It](https://sg.infuse.com/insight/6-reasons-why-demand-generation-strategy-not-performing/): Discover six common reasons why B2B demand generation strategies underperform, and practical solutions to boost pipeline, engagement, and revenue. - [What is Demand Generation? Demand Gen Vs Lead Gen](https://sg.infuse.com/insight/what-is-demand-generation-demand-gen-vs-lead-gen/): Explore the difference between demand generation and lead generation in modern B2B marketing. Learn how demand gen builds awareness and trust across the buyer journey, while lead gen captures intent to fuel sales. - [Debunking B2B GTM Myths That Limit Growth](https://sg.infuse.com/insight/debunking-b2b-gtm-myths/): Executive summary B2B revenue growth in 2025 requires a deliberate shift from demand capture to brand-led, buyer-driven go-to-market (GTM) strategies. For. - [Buyer-centric selling: The proven path to predictable growth](https://sg.infuse.com/insight/buyer-centric-selling-growth/): How GTM teams can win in a buyer-led, digital-first market by building trust early, engaging smarter, and scaling personalisation Tab Text: Buyer-centric selling: The proven path to predictable growth - [10 Top of Funnel Lead Nurturing Best Practices to Boost Your Sales](https://sg.infuse.com/insight/10-top-of-funnel-lead-nurturing-best-practices-to-boost-your-sales/): Enhance early-stage engagement with 10 top of funnel lead nurturing best practices that drive sales growth. - [TrustRadius 2025 Report:
What Makes INFUSE a Buyer’s Choice in Demand Generation](https://sg.infuse.com/insight/trustradius-report-what-makes-infuse-a-buyers-choice/): TrustRadius 2025 Report: What Makes INFUSE a Buyer’s Choice in Demand Generation - [INFUSE and G2 Announce Strategic Partnership to Bring Buyer-Driven Marketing to Life](https://sg.infuse.com/insight/infuse-and-g2-announce-strategic-partnership-to-bring-buyer-driven-marketing-to-life/): } @media (max-width: 1024px) { .page__fs-logo svg { width: 220px; } .notice-block { max-width: 100%; padding: 30px; margin-right: 0; border-radius: 20px; }. - [The Evolving Role of Content Marketing in Life Science: What to Expect for the Remainder of 2025](https://sg.infuse.com/insight/the-evolving-role-of-content-marketing-in-life-science-what-to-expect-for-the-remainder-of-2025/): Please note: This article is recommended for marketing agency professionals in the healthcare sector within the EMEA region. Content is evolving in B2B. - [Content Strategies to Light Up the Dark Funnel](https://sg.infuse.com/insight/content-strategies-light-up-dark-funnel/): SESSION OVERVIEW: Modern B2B buyers conduct the majority of their technology evaluation in the dark—well before contacting vendors directly for. - [The AI-First Buyer VS. Your Old Playbook](https://sg.infuse.com/insight/the-ai-first-buyer/): SESSION OVERVIEW: Today’s buying groups are larger, operate by consensus, and begin research independently in the dark funnel—often months before. - [Navigating the Buyer-Led Era: How Marketers Can Stay Ahead](https://sg.infuse.com/insight/navigating-the-buyer-led-era/): Today’s B2B marketing leaders face transformed market and buyer realities—where influence, not access, defines success. - [INFUSE Named to Inc.’s 2025 Best Workplaces List](https://sg.infuse.com/insight/infuse-named-inc-2025-best-workplaces-list/): Boca Raton, FL, June 17, 2025 – INFUSE, is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honouring companies that have built. - [INFUSE and Impartner Partner to Deliver Turnkey Channel Demand Programmes](https://sg.infuse.com/insight/infuse-and-impartner-partner-to-deliver-turnkey-channel-demand-programs/): Boca Raton, FL, June 9, 2025 – INFUSE, a global leader in full-funnel demand generation, and Impartner, the fastest-growing, most award-winning provider. - [The Agency Guide to Ethical Demand Generation](https://sg.infuse.com/insight/agency-guide-to-ethical-demand-generation/): Synopsis: Recommended audience: This article is tailored specifically for marketing agency professionals operating within the EMEA region. B2B marketing. - [How to Master Buying Groups and Brand Discoverability to Accelerate Pipeline](https://sg.infuse.com/insight/how-to-master-buying-groups/): B2B buyers are more self-directed, informed, and skeptical than ever. - [The Agency Playbook for Personalised B2B Content Strategies](https://sg.infuse.com/insight/agency-playbook-b2b-content-strategies/): Given the shifts in B2B buyer behaviour, agencies face the difficult challenge of proactively addressing their buyers’ unique needs and challenges across multiple regions—and marketing channels to secure buy-in. - [INFUSE Launches App in HubSpot Ecosystem to Streamline B2B Demand Generation and Power Revenue Acceleration](https://sg.infuse.com/insight/hubspot-infuse-pr-partnership-announcement/): Boca Raton, FL, May 12, 2025 – INFUSE, a global leader in B2B demand generation and activation, today announced the launch of an app, integrating. - [7 Reasons Why Your Content Marketing Strategy Is Not Working](https://sg.infuse.com/insight/7-reasons-why-your-content-marketing-strategy-is-not-working/): Synopsis: While 55.4% of marketing teams are investing in AI technology for facilitating large-scale data analysis (Voice of the Buyer 2025), 72% continue. - [Busting B2B Buyer-Seller Myths](https://sg.infuse.com/insight/busting-b2b-buyer-seller-myths/): The B2B buying-selling process has forever changed. Today’s buyers expect vendors to meet them on their terms and deliver personalized, value-first experiences. - [Unlocking B2B ROI with Predictive Scoring and Omnichannel Nurturing](https://sg.infuse.com/insight/unlocking-b2b-roi-with-predictive-scoring-and-omnichannel-nurturing/): Predictive scoring enables marketers to focus efforts on high-value prospects based on real conversion signals. - [INFUSE Unveils INFUSE ONE: The Blueprint for Demand Performance](https://sg.infuse.com/insight/infuse-unveils-infuse-one/): Boca Raton, FL, April 9, 2025 – INFUSE, the global leader in B2B demand performance, announced the launch of INFUSE ONE, its premier demand generation. - [INFUSE Drives Demand Performance and Pipeline for Global Cybersecurity Leader](https://sg.infuse.com/insight/cybersecurity-case-study/): INFUSE partnered with a global cybersecurity leader to launch a precision demand program, driving net-new prospects and marketing opportunities through AI-powered security operations content. - [INFUSE and HG Insights Bridge the Gap Between Intelligence and Activation with New Integrated Solutions](https://sg.infuse.com/insight/infuse-and-hg-insights-bridge-the-gap-between-intelligence-and-activation-with-new-integrated-solutions/): Boca Raton, FL, March 18, 2025 – INFUSE, the global leader in B2B demand performance, and HG Insights, the premier provider of revenue growth. - [INFUSE Powers DeepL’s Shift to Enterprise with Scalable Demand Generation](https://sg.infuse.com/insight/deepl-case-study/): DeepL is a comprehensive Language AI platform that empowers organisations to communicate seamlessly across languages, cultures, and markets. Since its founding in 2017, DeepL has been dedicated to breaking down language barriers through state-of-the-art translation and writing solutions. - [8 Reasons Why Your ABM Program Is Not Working and How to Fix It](https://sg.infuse.com/insight/8-reasons-why-your-abm-program-is-not-working-and-how-to-fix-it/): Discover the 8 key reasons your ABM program may be underperforming, plus strategic fixes to drive results. - [The Ultimate Guide to Losing Buyers—Fast](https://sg.infuse.com/insight/ultimate-guide-to-losing-buyers/): WebcastThe Ultimate Guide to Losing B2B Buyers—FastA masterclass on everything not to do when engaging B2B buyers. - [INFUSE Enhances Freightos’ Brand Presence with Strategic Content Activation](https://sg.infuse.com/insight/freightos-case-study/): About Freightos Freightos® (NASDAQ: CRGO) is the leading vendor-neutral global freight booking platform. Airlines, ocean carriers, thousands of freight. - [Reimagining Buyers & Buying Group Demand-to‑Revenue Strategies](https://sg.infuse.com/insight/reimagining-buyers-buying-group-demand-revenue-strategies/): Changing Tactics to Meet The Demands of Increasingly Sophisticated Buying Processes. More and more marketers are finding the need to adapt to keep pace with evolving market dynamics. - [INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift](https://sg.infuse.com/insight/infuse-boosts-veeams-pipeline-performance-during-buyer-model-shift/): InsightsCase Study INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift 6 min Thank you! Your requested content is available below. We. - [Death of the MQL? How to Qualify Prospects in 2025](https://sg.infuse.com/insight/death-of-mql-how-to-qualify-prospects/): Introduction Marketing Qualified Leads (MQLs) are among the most used qualification methods in B2B organizations for. - [INFUSE Insights Report: Voice of the Buyer 2025](https://sg.infuse.com/insight/infuse-insights-report-voice-of-the-buyer-2025/): @media screen and (max-width: 1024px) { .bottom-cta__image { height: auto; filter: blur(10px); margin-top: -160px; z-index: -1; position: relative; }. - [INFUSE Insights Report: Voice of the Marketer 2025](https://sg.infuse.com/insight/infuse-insights-report-voice-of-the-marketer-2025/): span[data-metadata] { display: none; } .wrapper__footer { margin-top: -5px; } p a { text-decoration: underline; } p a:hover { text-decoration: none; }. - [The Healthcare Challenge: Balancing Security and AI in 2025](https://sg.infuse.com/insight/healthcare-challenge-balancing-security-ai/): Security has long been a top priority for healthcare organizations—a trend that is not expected to change given the prevalence of cyber threats.However, as technology purchases continue. - [How to Activate Demand Strategies with AI in 2025](https://sg.infuse.com/insight/how-to-activate-demand-strategies-with-ai/): Artificial intelligence continues to drive a fundamental shift in demand generation. As AI passes the peak of its hype cycle, GTM teams have become increasingly cautious with respect to its adoption. - [Buyer Advocacy: How to Engage Your Defensive Buying Groups](https://sg.infuse.com/insight/how-to-engage-defensive-buying-groups/): It is clear that B2B buying groups are now self-reliant in the early stages of their buyer’s journey, often progressing independently before engaging with sales teams. While they still rely on sales support. - [A New Era for Channel Partner Marketing](https://sg.infuse.com/insight/new-era-for-channel-partner-marketing/): Introduction With 73% of the IT market passing through intermediaries, channel and partnership ecosystems have become critical drivers of business growth. - [Brand-to-Demand: The Future of B2B Growth](https://sg.infuse.com/insight/brand-to-demand-future-of-b2b-growth/): Introduction Delivering buyers a unified brand-to-demand experience is critical for driving engagement and securing competitive displacement in an. - [The Future of Demand Content Is Buyer-Led](https://sg.infuse.com/insight/future-content-is-buyer-led/): #1 The state of content Increased scrutiny from B2B buyers continues to shape stakeholder expectations as the B2B buying experience evolves and becomes. - [Creativity in Data—Tech Marks the Spot](https://sg.infuse.com/insight/creativity-in-data-tech-marks-the-spot/): Webinar Creativity in Data—Tech Marks the Spot How B2B marketers working in APAC regions can leverage data to its full potential to drive revenue and. - [Keeping It Real with How Associations Get New Members and Sponsors](https://sg.infuse.com/insight/associations-get-new-members/): InsightsWebcast Keeping It Real With How Associations Get New Members And Sponsors Evaluating the strategic value of expanding marketing services for your. - [Why Buyer Enablement is Critical in the B2B Buying Process](https://sg.infuse.com/insight/why-buyer-enablement-is-critical/): Summary Summary The role of buyer enablement in the B2B buyer’s journey The 4 components of buyer enablement #1 Content #2 How nurturing supports buyer. - [Navigating the State of B2B Tech Markets and Buying Groups](https://sg.infuse.com/insight/navigating-buyer-groups/): Adapting Your Demand Strategies to Win the Hearts, Minds, and Budgets of Your Buyers. Businesses are currently undergoing one of the biggest tech platform transitions in a generation. - [INFUSE Partners with HG Insights to Elevate Demand Generation with Advanced Technology Intelligence](https://sg.infuse.com/insight/infuse-partners-with-hg-insights-demand-generation-and-technology-intelligence/): Share: Boca Raton, FL, October 29, 2024 – INFUSE, the top global B2B demand performance provider, today announced a new partnership with HG Insights, the. - [Why Your Buyers Have Ghosted You](https://sg.infuse.com/insight/why-your-buyers-have-ghosted-you/): Summary Summary 8 reasons why buyers might ghost you #1 Changing buyer behaviour #2 Lack of sales and marketing alignment #3 Engaging the wrong contacts #4. - [How to Get Your Buyers to Contact You First](https://sg.infuse.com/insight/get-your-buyers-to-contact-you-first/): Summary Summary Why demand generation is integral to buyer enablement The DNA of an average buying group The role of personalised content in driving buyer. - [Delivering Demand Performance in the Era of Defensive Buying Groups](https://sg.infuse.com/insight/delivering-demand-performance/): Delivering Demand Performance in the Era of Defensive Buying Groups. What Are B2B Demand and Revenue. Marketing Teams Doing Right Now. - [Capturing and Communicating Marketing ROI and Value](https://sg.infuse.com/insight/capturing-and-communicating-marketing-roi-and-value/): Approaches to Effectively Capturing, Measuring, and Communicating the Value of Marketing Efforts and Investments. - [INFUSE Surpasses Kepler's Expectations with Precision Targeting and Demand](https://sg.infuse.com/insight/kepler-case-study/): InsightsCase Study INFUSE Surpasses Kepler’s Expectations with Precision Targeting and Demand 6 min Summary Summary Summary About Kepler Group The. - [INFUSE Builds a Robust Demand Pipeline for Mindfire Solutions with Precision Targeting](https://sg.infuse.com/insight/mindfire-solutions-case-study/): InsightsCase Study INFUSE Builds a Robust Demand Pipeline for Mindfire Solutions with Precision Targeting 5 min Summary Summary Summary About Mindfire. - [Top Challenges Your B2B Buying Group Are Facing (and How to Overcome Them)](https://sg.infuse.com/insight/top-challenges-b2b-buying-group/): Summary Summary Why the B2B buying process is so difficult for buyers Why GTM needs to evolve Marketing teams Sales teams Adapting to evolving buyer. - [How to Drive Your Performance with Channel Partners](https://sg.infuse.com/insight/drive-performance-with-channel-partners/): Summary Summary The top 3 challenges of partner marketing #1. Finding the right partners #2. Equipping partners to drive performance #3. Engaging and. - [Demand Generation Anti-Trends](https://sg.infuse.com/insight/demand-generation-anti-trends/): Summary Summary The role of B2B demand generation in lead generation The state of B2B lead generation Top 7 demand generation anti-trends #1 Prioritising. - [How to Develop Demand-Generation-Ready Content](https://sg.infuse.com/insight/how-to-develop-demand-gen-ready-content/): A shocking 71% of marketers have reported that they are often disappointed in the value of B2B content marketing (Informa Tech, 2023).This is largely due to the current state of demand generation content. - [5 Steps to Futureproof Your Demand with First-Party Data Ahead of Cookie Changes](https://sg.infuse.com/insight/5-steps-cookie-futureproof-b2b-first-party-data/): Why first-party data enables more qualified insights into buyer behaviour and their challenges when determining purchasesnull. 5 steps on how to collect, analyse, and strategize first-party data to futureproof your organisation. How to leverage lead intelligence and partners to enrich your audience database. - [5 Ways to Revolutionise Your B2B Digital Experience](https://sg.infuse.com/insight/5-ways-to-revolutionise-your-b2b-digital-experience/): Summary Summary Why the B2B digital experience is changing What is user experience (UX)? What is CX? 3 best practices to prepare your teams to deliver an. - [How to Drive Your Revenue with B2B Content Marketing](https://sg.infuse.com/insight/how-to-drive-revenue-content-marketing/): Summary Summary #1 Implement a framework to attribute content to revenue 1 Determine metrics 2 Analyse and optimise the buyer’s journey with content. - [How to Develop a Compelling UVP for Competitive Displacement](https://sg.infuse.com/insight/how-to-develop-a-compelling-uvp-for-competitive-displacement-strategies/): How to Develop a Compelling UVP for Competitive Displacement Strategies 13 min By Alexander KeslerFounder & CEO, INFUSE READ THE FULL WHITEPAPER Summary. - [INFUSE and Reachdesk Partner to Revolutionise B2B Demand Generation with Personalised Corporate Gifting](https://sg.infuse.com/insight/infuse-and-reachdesk-partner-to-revolutionise-b2b-demand-generation-with-personalised-corporate-gifting/): Share: Personalized Engagement Meets Strategic Precision Boca Raton, FL, June 5, 2024 – INFUSE, a global leader in B2B demand generation, has announced a. - [TrustRadius 2024 Report: Why INFUSE is a Top-Rated Demand Provider](https://sg.infuse.com/insight/trustradius-2024-report-why-infuse-is-a-top-rated-demand-provider/): Summary Summary INFUSE key insights How clients rate INFUSE on TrustRadius INFUSE expertise and custom-tailored solutions INFUSE lead quality INFUSE time. - [Channel Marketing 101: How to Get Started](https://sg.infuse.com/insight/channel-marketing-101/): Despite the challenging economic climate, IT spending is projected at $5.06 trillion (Gartner, 2024), with channel marketing enjoying significant growth and optimistic forecasts. Indeed, Canalys predicts that the channel software market will reach $11.08 billion by 2028. - [How to Generate Qualified Leads in 2025](https://sg.infuse.com/insight/how-to-generate-qualified-leads/): Summary Summary What is B2B lead qualification? Why is qualifying leads important? 6 ways to generate more qualified leads Determine your target market. - [How to Drive CLTV: A Guide to Fostering Brand Evangelism](https://sg.infuse.com/insight/how-to-drive-cltv/): Summary Summary The role of brand evangelism 5 advantages of a higher average CLTV Calculating CLTV 2 strategies to increase CLTV independent of brand. - [5 Lead Nurturing Mistakes to Avoid in 2025](https://sg.infuse.com/insight/5-lead-nurturing-mistakes-to-avoid-in-2025/): Summary Summary What is lead nurturing? 1. Focusing lead nurturing efforts solely on sales 2. Delivering generic messaging 3. Pressing for a sale ahead of. - [INFUSE Unveils Strategic Partnership with 6sense to Transform Demand Intelligence and Activation](https://sg.infuse.com/insight/6sense-partnership-announcement/): Share: Boca Raton, FL, May 13th, 2024 – INFUSE, the top global B2B demand performance partner, has announced a new partnership with 6sense®, the leading. - [Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups](https://sg.infuse.com/insight/pavilion-webinar/): InsightsWebcast Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups 52 min Speakers: Victoria Albert CMO. - [Lead Nurturing Playbook: How to Align B2B Content with the Buyer’s Journey](https://sg.infuse.com/insight/lead-nurturing-playbook-how-to-align-b2b-content-5-best-practices/): Content recommendations for supporting lead nurturing across all stages of the sales funnel. Successful lead nurturing builds a rich buyer experience with touchpoints that encourage progression along the buyer’s journey and sales funnel stages. - [Definitive Guide to B2B Content Marketing](https://sg.infuse.com/insight/definitive-guide-to-b2b-content-marketing/): Summary Summary Who needs a B2B content marketing strategy? How to create a B2B content marketing strategy that converts: A. - [5 Steps to Establishing a Compelling Omnichannel Presence](https://sg.infuse.com/insight/5-steps-to-establishing-a-compelling-omnichannel-presence/): Omnichannel marketing is an approach to marketing channel strategies that focuses on providing a seamless and consistent experience across all channels and touchpoints, both online and offline. - [6 Lead Nurturing Strategies for Reaching Beyond the Inbox](https://sg.infuse.com/insight/6-lead-nurturing-strategies-for-reaching-beyond-the-inbox/): Summary Summary Why channel diversification is important for B2B lead nurturing 1. Gather data insights Lead intelligence Intent data 2. Go beyond the. - [Outlook 2023: What We Got Right (and What We Got Wrong)](https://sg.infuse.com/insight/outlook-2023-what-we-got-right-and-what-we-got-wrong/): Summary Summary Predictions for Account Based Marketing (ABX) Predictions for The Evolution of The Marketer in 2023 Predictions for RevOps: How to Organise. - [Leveraging SEO to Boost Conversions](https://sg.infuse.com/insight/leveraging-seo-to-boost-conversions/): Summary Summary Understanding B2B SEO for lead generation Technical SEO Content marketing On-page optimisation Off-page SEO Challenges of B2B SEO strategy. - [Definitive Guide to B2B Lead Nurturing](https://sg.infuse.com/insight/definitive-guide-to-b2b-lead-nurturing/): Definitive Guide to B2B Lead Nurturing 21 min READ NOW Summary Summary What is lead nurturing? 5-step guide to developing a lead nurturing strategy that. - [10 Mistakes to Stop Making in Your Lead Follow-Up](https://sg.infuse.com/insight/10-mistakes-to-stop-making-in-your-lead-follow-up/): Lead follow up refers to the systematic process of contacting prospective buyers who have demonstrated an interest in a brand and its solutions but are not yet ready to complete a purchase. - [The Benefits of Lead Enrichment for Enhancing Lead Conversions](https://sg.infuse.com/insight/the-benefits-of-lead-enrichment-for-enhancing-lead-conversions/): The key to higher lead conversion lies in identifying leads that align with your business and your ideal client profile (ICP), who are a good fit for your solutions, and can then be nurtured and converted into clients. - [Demand Marketer’s Guide to Repurposing Content for Each Funnel Stage](https://sg.infuse.com/insight/demand-marketers-guide-to-repurposing-content-for-each-funnel-stage/): Content marketing is a key tactic for the success of demand generation and B2B digital marketing strategies, particularly due to its potential to support continuous optimisation of the buyer’s journey. - [Anchor Your GTM Success with RevOps: An Approach for Driving Revenue Across Your Organisation](https://sg.infuse.com/insight/anchor-your-gtm-success-with-revops-an-approach-for-driving-revenue-across-your-organisation/): An organisation is only ever as strong as its core structures, processes, and data flows.The prevalence of buyer scrutiny, pipeline slowdown, and the long sales cycles of today’s B2B organisations present marketers with a formidable storm to weather. - [How to Tackle Buyer Scrutiny with Demand](https://sg.infuse.com/insight/how-to-tackle-buyer-scrutiny-with-demand/): 2024 is set to be a year of optimistically mild expectations. Buyers are likely to remain scrutinous yet obligated to purchase solutions that deliver ROI and enable better tech stack integration and alignment between teams. - [The Great Tech Stall](https://sg.infuse.com/insight/the-great-tech-stall/): Since the onset of the COVID-19 pandemic, global markets have struggled with economic challenges and uncertainty. Rising inflation, stagnant wages, and geopolitical conflicts contribute to further increasing the strain on the worldwide economy. - [The State of AI in Demand Generation in 2024](https://sg.infuse.com/insight/the-state-of-ai-in-demand-generation-in-2024/): 2023 has been a pivotal year in the development of AI, with many describing it as the biggest revolution since the invention of the internet (CTech, 2023). Given the buzz generated by AI. - [INFUSE Insights Report: Voice of the Marketer 2024](https://sg.infuse.com/insight/infuse-insights-report-voice-of-the-marketer-2024/): Summary Summary Introduction Audience overview The GTM challenge: meeting the expectations of defensive buyers in 2024 The nurturing challenge: how to. - [INFUSE Insights Report: Voice of the Buyer 2024](https://sg.infuse.com/insight/infuse-insights-report-voice-of-the-buyer-2024/): Summary Summary Introduction The state of B2B buyers in 2024 Top buying group priorities for 2024 The DNA of B2B buying groups B2B buying groups are. - [Partnership and Channel Opportunities in 2024](https://sg.infuse.com/insight/partnership-and-channel-opportunities-in-2024/): The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number. - [Drive Demand Performance Outcomes with ABX](https://sg.infuse.com/insight/drive-outcomes-with-abx/): With many B2B organisations looking to optimise their budgets for 2024, Account Based Marketing (ABM) continues to be a chief consideration because it allows for a targeted and personalised approach. - [What Is Revenue Operations and How Does It Create Value](https://sg.infuse.com/insight/what-is-revenue-operations-and-how-does-it-create-value/): Revenue operations (RevOps) is a business strategy to integrate and align all revenue touchpoints, including sales, marketing, and client success, with the aid of technology and data to accelerate revenue growth whilst enhancing the client experience. Granular visibility across the revenue pipeline and the client lifecycle enables a business to optimise the outcome of its sales and marketing funnel, from collecting high-quality leads to driving higher conversions and revenue. - [7 Steps to Boosting Your Outcomes with Client Centricity](https://sg.infuse.com/insight/7-steps-to-boosting-your-outcomes-with-client-centricity/): Summary Summary The power of a client-centric brand 1. Improved ROI 2. Higher client lifetime value (CLTV) and gross margins 3. Lower product development. - [Lead Nurturing Campaigns: How to Drive Results Through Targeted Engagement](https://sg.infuse.com/insight/lead-nurturing-campaigns-how-to-drive-results-through-targeted-engagement/): The objective of a lead nurturing strategy is to cultivate and strengthen relationships with leads until they are ready to convert into clients. Effective lead nurturing starts with understanding the needs of prospective buyers, as well as their position in the sales funnel. - [5 Steps to Optimising Your 2024 Budget](https://sg.infuse.com/insight/5-steps-to-optimising-your-2024-budget/): In preparation for the changes that may accompany the year to come, organisations that proactively develop strong foundational strategies with the flexibility to adapt, will undoubtedly position themselves for success. ---